Crafting a compelling and informative listing description is pivotal when marketing your property for rent. The listing description serves as your opportunity to capture the attention of potential tenants and convey the unique features and benefits of your property. However, it's important to strike a balance and know what to include and exclude in your listing description.
Let’s go ahead and explore the essential elements you should include in your listing description, as well as the aspects that are best left out. Keep reading if you want to find out!
Key Property Features and Highlights
When writing your listing description, start by highlighting your estate's key features and highlights. Provide a concise overview of the property's most appealing aspects, such as the number of bedrooms and bathrooms, square footage, unique architectural elements, or recent renovations.
Mention any standout amenities, like a swimming pool, a spacious backyard, or a modern kitchen. By showcasing the most desirable features of your property upfront, you can immediately grab the attention of renters who are looking for a new home.
Accurate and Detailed Property Description
Providing an accurate and detailed description of your property in the listing is a must. You need to get into detail and closely describe each room, including its dimensions and specific features. Highlight any special attributes, such as hardwood floors, high ceilings, or panoramic views.
Be honest and transparent about the condition of the property, addressing any necessary repairs or renovations. By providing an accurate and detailed home description builds trust with tenants and helps set realistic expectations.
Location and Neighborhood Information
You also need to include relevant information about the location and neighborhood surrounding your property. Highlight the area's advantages, such as proximity to schools, which can be especially significant for families, parks, shopping centers, public transportation, or major highways. Mention any upcoming developments or revitalization projects that may enhance the neighborhood in the foreseeable future.
Candidates often consider the location as a detrimental factor when making their decision, so providing information about the neighborhood can help them envision the lifestyle and convenience your property offers.
Avoid Misleading Information or Exaggerations
While it's a great choice to highlight the positive aspects of your property, it's equally important to avoid misleading information or exaggerations. Be truthful and accurate in your descriptions, and refrain from using overly subjective language or making grandiose claims that cannot be substantiated.
Misleading information can lead to disappointment and damage your credibility with potential tenants. Provide an honest representation of your property to establish trust and ensure a positive experience for all parties involved.
Overly Technical or Jargon-Filled Language
Another detail worth noting when it comes to providing accurate information is avoiding using overly technical or jargon-filled language that might confuse or alienate people.
Use simple and easily understandable terms to describe the property's features, amenities, and benefits. Keep in mind that your goal is to effectively communicate the estate's value, not to showcase your knowledge of complex real estate terminology.
Negative or Critical Remarks
It’s a no-brainer that you need to refrain from including negative or critical remarks about the property, previous tenants, or neighbors. Even if there are certain aspects of the property that are less desirable, focus on highlighting the positive features and potential. Negativity in the listing description can create a negative perception and discourage tenants from further considering your property.
Discriminatory or Offensive Language
Make sure that your listing description is free from discriminatory or offensive language that might rub some people the wrong way. Avoid making any references or statements that could be perceived as discriminatory based on factors such as race, gender, religion, or disability.
Use inclusive language that welcomes all renters and promotes a fair and respectful environment for everyone involved.
Inaccurate or Outdated Information
Another thing you need to make sure of is that the information provided in your listing description is not only accurate but also up-to-date. Double-check details such as the number of bedrooms and bathrooms, square footage, or property features before including them in the description.
As we’ve established earlier in the article, inaccurate or even outdated information can create confusion, and disappointment, and damage your credibility.
The key to a profitable business is to always have renters coming your way, and that’s achieved with eye-catching listings. But this doesn't mean there aren’t some things you should better keep out of the listing.
Generating viewings may require time and ongoing refinement of your strategies. A property manager can be your best friend when it comes to this matter. They are skilled professionals who can easily overcome the lack of viewings and move closer to achieving a successful sale or rental transaction.
Get in touch with us today and learn more about our services.