Are you aware that around 36% of Americans are renters instead of homeowners?
Even though the demand for rental properties is high, landlords have been having a tough time filling vacancies recently. With so much competition out there, it can be challenging to shine a spotlight on your specific property.
Advertising properties in effective ways is the key to bringing new tenants through the door. Read on if you'd like some of the best property marketing ideas that are guaranteed to give you impressive results.
Offer an Irresistible Deal for New Tenants
When it comes to rental property marketing, it's hard for people to resist an exciting deal. There are all kinds of offers that you could come up with, but one of the most popular deals that people respond to is having one month of free rent after signing a 12-month lease.
Since moving is such a hassle, you shouldn't worry too much about losing people after that year is up. Most tenants prefer to continue renting long-term to set their roots down.
Use Social Media for Property Advertising
Almost everyone is on social media these days, which means that your business is missing out if you haven't created profiles. These accounts allow you to share flattering photos and engage with potential renters.
It's also worth paying for ads on social media because you can reach your target audience with ease.
Spruce Up Your Listings
When renters have so many units to consider, they need to be reassured that their top pick is a perfect choice.
To accomplish this, you need to pay extra attention to your listings. Make sure that you have lots of nice photos and that you provide a detailed description of why your rental unit is pristine.
Consider Starting a Blog
Search engine optimization allows businesses to climb to the top of Google searches. Starting a blog will give your business the opportunity to use high-traffic keywords that direct new people to your website.
If you provide useful content to your readers who are looking for a place to live, then they'll click around your site more and get in touch.
Work With an Experienced Property Management Company
Marketing a property is tough work and you likely have a million other things on your to-do list. If you want to get guaranteed results without spending all of your time strategizing, then you should consider hiring a high-quality property management company.
Not only can a property management company handle rental property advertising, but it can also take care of other chores like collecting rent, coordinating repairs, and so much more.
These Property Marketing Ideas Will Prevent Vacancies
Property marketing may be tough, but it's necessary to keep your stream of income flowing. After reading these ideas, you'll have all the tools you need to be successful.
Are you interested in teaming up with a property management company in Denver, Colorado? Contact us to learn more about our incredible services.